Alesco Logos

Branding project for Alesco Design Solutions, a landscaping firm located in Phoenix, AZ.

The creation of the Alesco logo began with a pre-established color palette and several sketches. A variety of potential visual elements were discussed, such as trees and plants (for landscaping) and desert imagery (for Arizona, where the firm is located). These logos would be revised into a handful of variants using the same design system; they would also be transferred into a 4" x 6" sticker sheet.

Each design was created in Adobe Illustrator, and the sticker sheet was arranged in Illustrator as well. The final package would consist of AI, PNG, and SVG formats for each logo. For the sticker sheet, a version with and without diecut lines was also included.